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Marketing Specialist - SEO

Primary Function:

The Marketing Specialist – SEO role focuses on growing and maintaining content visibility among search engines, YouTube, Amazon, and other external web properties.

Primary Duties:

  • Ensure websites and content have been technically optimized to attract and engage those visitors that match the profile of our target audience
  • Assist to form the necessary technical architecture and other digital strategies to ensure sites are search friendly 
  • Build and maintain process to ensure that all content is optimized across our platforms and external web properties (our websites, Amazon.com, YouTube, Slideshare, etc.)
  • Be lead user and subject matter expert for external SEO SaaS tool
  • Assist in developing KPIs for search engine optimization effectiveness
  • Conduct systematic training with internal marketing team to ensure a common knowledge for the team
  • Ensure that all forms of content (inbound / back links, user generated content, video, social, and mobile) are carefully planned for optimal visibility for our target user
  • Follows up on action items, and communicates with key stakeholders
  • Other duties as assigned

Primary Responsibilities:

  • Develop a feedback loop to ensure program managers are informed of efforts to increase visibility for their units; make recommendations
  • In collaboration with other team members, execute workflow to enhance our process for ensuring on-page content for e-commerce SKUs (resources and events) are productive
  • Maintains appropriate vendor services as needed, and serves as point person for those vendors
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