View Our Website View All Jobs

Marketing Program Manager - Events

This is a Telecommute/Work from Home position. 

The Marketing Program Manager of Events is a high-energy, bias-for-action role that develops and executes demand generation and lead plans for all Solution Tree and Marzano Resources registration events. This role manages campaigns within defined budgets; monitors conversion rate optimization; collaborates and gains buy-in with internal and external stakeholders to ensure marketing efforts are aligned with defined business objectives for registration events.

Primary Duties:

  • Gathers data, solicits input from stakeholders, and creates strategy and campaign plans that define: target audience, quantity, format, and timing of marketing pieces based on the events marketing funnel
  • Coordinates product campaigns with those from other Marketing Program Managers to ensure aligned goals, strategies, and branding are aligned to overall company revenue and brand objectives
  • Prepares and proactively shares guiding tools, plans, and documents that describe the strategy and campaigns to align efforts internally and externally
  • Provides leadership on the execution and delivery of marketing pieces  to ensure marketing communications are timely, strategic, and effective, including the review and approval of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support pieces
  • Purchases relevant media (ads, lists, etc.) needed to support campaigns while staying within budgets
  • Uses production scheduling software to monitor and support execution of marketing pieces
  • Follows up on project action items, and communicates with Marketing, Sales, and Events stakeholders
  • Analyzes tracking and sales data on an ongoing basis; reports regularly on results to the marketing team and stakeholders; adjust campaign inputs as needed to ensure desired results
  • Monitors campaign expenses against the budget and communicates discrepancies to stakeholders
  • Tracks and codes marketing spend for accurate annual reporting
  • Collects artifacts and feedback on completed campaigns to aid future planning and budgeting


  • Communicates budget and campaign status and needs with the head of Marketing
  • Communicates campaign needs and project specifications with Marketing Communications Team
  • Communicates website, email, and social media campaign needs with Marketing Communications Team
  • Communicates campaign plans to and invites input and feedback from events department leaders
  • Communicates campaign plans to authors and presenters and gathers information to support the campaign while identifying ways to help authors and presenters self-promote as needed
  • Secures appropriate vendor services as needed, and serves as point person for those vendors
  • Executes responsibilities within the marketing budgets, and proactively communicates any exceptions prior to spending
  • Tracks and monitors spending on advertising
  • Works with the head of Marketing to inform general departmental priorities during the annual budgeting process
  • Secures resources to execute strategic plans within the budgets and timelines dictated by production needs, company standards, and revenue goals
  • Anticipates and responds to struggling sales with specific intervention plans executed in a timely fashion
  • Proactively shares across the company to mobilize campaign engagement from a wide spectrum of teammates and stakeholders across the organization
Read More

Apply for this position

Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023
Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Your Name Today's Date
Human Check*