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Marketing Specialist, Writer

Do you love to write persuasive copy? Do you use proper capitalization, spelling and punctuation when sending texts? Are you curious to find answers? Do you blog or write for an audience on the web? If you answered yes to any of these questions then you need to apply for our marketing specialist position at Solution Tree. We’re a K-12 educational publishing and professional development company in Bloomington, Indiana working with some of the best and brightest authors and experts to ensure learning for all across the globe. We’re looking for someone who is as passionate about transforming education as we are. If these attributes describe you, we should talk. Apply today. EOE.

Support marketing department efforts by executing assigned project details required to successfully launch and maintain marketing initiatives. The role functions primarily in the marketing department, but interfaces with other internal and external business partners.

Primary duties (shared between multiple Marketing Specialists)

Writing

  • Research and write marketing copy for online content and direct mail advertising.
  • Write copy for selling tools.
  • Write copy for e-mail marketing campaigns.
  • Write news releases, letters of response, etc. as required.
  • Format copy according to a style guide while adhering to internal review process.
  • Proofread and edit as necessary.

Research

  • Research customer stories for case studies and evidence.
  • Research and communicate with new affiliate sources like bloggers and social media personalities.
  • Request information from new media sources.
  • Observe products/services in use and examine them to gain understanding; have strong product knowledge.
  • Have strong interest in veracity of claims and be willing to fact check.

Content Management

  • Create web content with strong consideration of SEO best practices.
  • Maintain accurate information in data files.
  • Consider laws governing copy such as registered and trademarked symbols, and localization.
  • Post press releases to content syndication tool.

Social Media Management

  • Build audiences using social media platforms such as Twitter, Facebook and LinkedIn.
  • Maintain editorial calendar which incorporates corporate content and author content.
  • Cultivate blogs for generating new leads and opportunities for Solution Tree.

Email

  • Create email content inside an HTML-based application designed for sending email to leads and customers.
  • Manage lead lists and pull tracking reports on email campaigns.

Best Practices

  • Demonstrates self-reliance by meeting/exceeding workflow needs.
  • Follows established processes as outlined by manager.
  • Participates in process review and improvement with manager.
  • Complete assigned duties based on daily business needs and individual skill set.
  • Consistently produces a high volume of quality work.
  • Is capable and adapts as needed to work under pressure and meet tight deadlines.

Quality Assurance

  • Complete quality assurance checks.
  • Perform work accurately based on job functions/responsibilities, daily business needs and individual skill set.

Customer Service

  • Always takes a courteous, helpful approach and is solution oriented.
  • Demonstrates outstanding customer service skills.
  • Works efficiently and respectfully with all customers both external and internal
  • Communicates effectively, is thoughtful, articulate, clear and concise.
  • Is timely with all customers both external and internal and is available when needed.
  • Is prompt and accurate with information/guidance when answering questions.

Team Work

  • Ensures a spirit of excellence, teamwork, collaboration and cooperation.
  • Volunteers to assist others to meet the workflow needs.

Professionalism

  • Complies with Solution Tree employee manual, guidelines, policies and procedures.
  • Respects and protects confidential information.
  • Demonstrates a positive, professional approach to work effectively with customers, vendors, and staff.
  • Demonstrates the ability to exercises good judgment.
  • Contributes to a positive, productive work environment.
  • Attends required and other pertinent in-services, meetings, and takes advantage of internal educational opportunities.
  • Maintains excellence in attendance and punctuality.
  • Positive communication skills; correct grammar, clear speech, provides prompt, professional responses.
  • Is self-motivated, takes responsibility, and resolves situations.

Degree in Journalism with marketing/advertising/PR concentration. Graphic design training preferred. Demontrated proficiency in HTML, CSS, and Adobe Creative Suite.

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